the first post of, i’m sure, many subtitled: “if i could beam myself magically to New York for a bit, it would be for this”

debuting this week is the Wanderlust for Madewell capsule collection at the Soho Madewell store.

You see, one of my idols/fantasize about having your life gals is this chick named Elizabeth Keiser. She was living a fabulous fashion life in New York city, when all of a sudden, she decided to up and move to Cambodia after falling in love with it on a vacation. And then she started a line of clothes inspired by the country and opened up a boutique to sell them in – Wanderlust.

The 2nd part of this is that I have a serious thing for Madewell. I was lucky enough to randomly be in Atlanta this past December and for some reason (god knows how, because of all places, I would never assume there would be a Madewell store in Atlanta over SF)  I heard there was a Madewell store. I hadn’t seen any of the clothes before except the couple of jeans on shopbop, but I had heard about it. And since it was described as the “downtown cool” little sister of JCrew, I just knew I would like it (not that I don’t love/adore/admire JCrew in all its glory, I do have to funk up my pieces a bit). And I did like it, like a lot. Someday soon I will have to do a post of me in my Madewell finds.

Anyhoot, the point of all this is that despite the fact that collaborations these days are becoming quite de rigueur, and quite frankly, snoozeville, I fully support this one. 

ode to wanderlust:

ode to madewell:

wanderlust for madewell: